Placemaking Week 2024

This immersive session is designed to provide takeaways to support a hyper-local, community-driven creative placemaking program. Focused on a micro-granting, open-call process, this workshop acknowledges the invaluable role residents play in shaping the place and shows how to put them at the head of the table.  Throughout the session, each participant will learn Yellow’s model and begin to layout their custom program tailored to their town/city/neighborhood. Yellow’s expertise will be critical in the classroom; allowing workshop participants to ask the difficult questions and be provided experienced, creative answers/solutions in overcoming the challenges in this work.  Partnerships are key in establishing meaningful collaborations. Yellow will teach on pitch decks, mission alignment, and collaboration; where to start and how to prioritize who to bring to the table. Fundraising is often a barrier to community initiatives; this workshop shares invaluable examples of micro-grants, sponsorships, and crowdfunding. Participants will learn match-funding strategies and how to navigate low-barrier funding models as well as be provided real-life examples alongside a resource book to take away. In addressing concerns about equity, attendees will learn community benefits agreements and how to identify gaps in cultural competency by learning real issues around ownership and predatory practices. Yellow will teach how to add more seats to the table and share ways to improve antiquated community engagement processes to be more accessible, creative and well-attended.  The outcome: participants will leave with a concrete action plan for implementing creative placemaking initiatives tailored to their community's aspirations. Attendees will gain the confidence and skills necessary to pitch/create a new program or establish/grow an already existing framework for their custom program and leave with take-aways (documents) after a rich, kinesthetic learning opportunity.